Nur Nur Natur Bio Basmati Reis Vollkorn

Nur Nur Natur Bio Basmati Reis Vollkorn is a premium organic whole-grain basmati rice product sold under the exclusive private label 'Nur Nur Natur' by Netto Marken-Discount. This product is characterized by its long-grain texture and high nutritional value, as it retains the bran and germ layers during processing. The rice is sourced from organic farms that adhere to strict ecological standards, often certified by Bioland or EU-Organic regulations.

The brand was launched as a high-quality organic initiative to provide consumers with products that are minimally processed and free from artificial additives. The sourcing typically focuses on traditional rice-growing regions in South Asia, specifically the Himalayan foothills, which are renowned for authentic basmati cultivation. As a private label, the brand's identity and distribution are managed entirely by its parent retail group within the European market.