Bon-Ri Jasmin Reis

Bon-Ri is a private-label brand exclusively managed by the German retail giant Aldi Nord. The Jasmin Reis (Jasmine Rice) shown here is a high-quality long-grain rice variety that is naturally aromatic and originates from Thailand. While the agricultural product is grown and harvested in Thailand to ensure its authentic quality and 'Spitzenqualität' (premium quality) status, the final processing, quality control, and packaging are often handled by contracted suppliers in Germany to meet European retail standards.

As a private label, Bon-Ri does not exist as an independent company but is part of Aldi's strategy to provide high-quality staple foods at competitive prices. The brand is deeply rooted in the German grocery market, specifically serving the Aldi Nord regions. Ownership of the brand remains firmly within the Aldi Nord group, ensuring that the supply chain is tightly controlled from Thai rice fields to German dinner tables.