Bingo All-in-One Pro Max dishwashing capsules

Bingo is a well-established household cleaning brand that originated in Türkiye. It was launched in 1987 and has since grown into a significant international presence, particularly in Eastern Europe, the Middle East, and Central Asia. The brand is known for its wide range of home care solutions, including laundry detergents, softeners, and dishwashing products such as the Pro Max capsules pictured.

The brand is owned and manufactured by Hayat Holding (specifically through its subsidiary Hayat Kimya), one of Türkiye’s largest industrial conglomerates. Hayat Kimya operates large-scale, automated production facilities in Türkiye as well as several other countries, though the primary manufacturing and R&D for the dishwasher line remain focused in the Turkish market to supply global distributors. Today, Bingo is recognized for offering high-performance cleaning technology at a competitive price point, competing with major multinational brands in the FMCG sector.