Ultra White & Color 3in1 laundry capsules

Ultra is a private label brand primarily associated with European retail networks, specifically popularized through discount chains like Biedronka in Poland and distributed via various e-commerce platforms like Allegro. The branding 'Ultra' is positioned as a high-efficiency alternative for household care, specifically catering to laundry needs with multi-chamber capsule technology.

While the brand is often linked to the Jerónimo Martins group (which operates Biedronka), the actual manufacturing is frequently outsourced to specialized chemical plants in Germany, as indicated by the 'Quality from Germany' flag visible on the packaging. These facilities specialize in the production of concentrated cleaning agents for private labels across the European Union. Ownership and distribution are managed by regional subsidiaries that oversee local market supply chains.