Bryza Lanza laundry detergent capsules

Bryza, often marketed internationally or alongside the brand name Lanza, is a prominent laundry detergent brand with deep roots in the Central and Eastern European markets. Originally established as a Polish national brand, it became synonymous with effective stain removal and freshness in households across the region. The brand is particularly well-known for its range of powders, gels, and 4-in-1 multi-chamber capsules designed for colorful fabrics.

The brand is currently owned and managed by Reckitt (formerly Reckitt Benckiser), a British multinational consumer goods giant. Reckitt acquired the brand as part of its expansion into the Eastern European market. Manufacturing is primarily concentrated in Poland, specifically at Reckitt's large-scale production facilities such as the one in Nowy Dwór Mazowiecki, which supplies both domestic and export markets with high-quality hygiene products.