Svelto Limone Dishwashing Liquid

Svelto is an iconic dishwashing brand with deep roots in Italy, where it was first introduced in 1973. It quickly became the market leader in the Italian dish soap sector, known for its concentrated formula and signature lemon scent. The product shown is a large 'Formato Risparmio' (Savings Format) refill pouch, emphasizing eco-friendly features like Clean Active Technology and 99% biodegradable ingredients, catering to modern sustainable consumer habits.

While originally developed within the Italian market context by Unilever, the brand remains a powerhouse in Southern Europe. Manufacturing is primarily centralized in Italy to serve the local and export markets. On a global scale, the brand is owned by Unilever, one of the world's largest consumer goods companies. Unilever manages a diverse portfolio across food, home care, and personal care sectors, with Svelto fitting into its home care division. The company is headquartered in London, following the unification of its Dutch and British arms, and continues to invest in Svelto as a premier hygiene brand for European households.