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Rimmel London is one of the world's oldest cosmetics brands, founded in 1834 by Eugène Rimmel in London, United Kingdom. Originally starting as a perfumery, the brand became legendary for its commitment to making innovative beauty products accessible to the masses. The term 'rimmel' even became the word for mascara in several languages due to its pioneering role in eye makeup.
Today, Rimmel is owned by Coty Inc., a global beauty powerhouse headquartered in the United States. While the brand maintains its British identity through its marketing and 'London Look' aesthetic, its manufacturing operations are international. Most of its nail polish products, including the Holographic Top Coat series, are produced in Spain, though local distribution and specific product lines may occasionally involve facilities in France, the UK, or the United States.
Coty Inc. acquired Rimmel as part of its acquisition of Unilever's cosmetics business in the 1990s. As of 2024 and looking toward 2026, Coty continues to manage Rimmel as a key brand in its Consumer Beauty division, focusing on trendy, high-performance makeup inspired by London’s street style and social media trends like the 'glazed donut' nail effect.
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