Prokudent Mundspülung Extra Frisch

Prokudent is a private-label dental care brand originally developed for the German drugstore chain Rossmann. The specific product shown is the 'Extra Frisch' (Extra Fresh) mouthwash, designed for total oral hygiene and fluoride protection. As a store brand, it is positioned as a high-quality, cost-effective alternative to international dental hygiene market leaders.

The product is manufactured in Germany, aligning with Rossmann's supply chain strategy for its primary European markets. Ownership remains consistent through Dirk Rossmann GmbH, which manages the production and distribution of Prokudent alongside other house brands like Isana and Domol. The brand has expanded significantly from its German origins and is now available in Rossmann locations across Central Europe and Turkey.