Deluxe Medjool Dates

Deluxe is a premium private-label brand established by the German global discount supermarket chain Lidl. The brand was created to offer high-quality, gourmet, and seasonal food products at affordable prices.

The Medjool dates under the Deluxe label are typically sourced from the Jordan Valley, primarily in Israel or Jordan, which are the world's leading regions for this specific variety of 'King of Dates.' The production involves harvesting and drying the fruit naturally before packaging them for distribution throughout Lidl’s extensive European network. As a private label, the brand is wholly owned and managed by the Lidl & Schwarz Gruppe.