Premier Smultron Carbonated Water

Premier is a well-known Swedish brand specializing in beverages, particularly carbonated waters and sodas. The brand is a private label strictly associated with Axfood, one of the leading food retail groups in the Nordic region. This specific product, Smultron (Wild Strawberry) carbonated water, is part of their seasonal summer range and features traditional Swedish midsummer imagery on the label.

The product is manufactured in Sweden, typically through Axfood's supply chain partners to supply its various retail chains like Willys and Hemköp. As an Axfood brand, the ultimate ownership rests with the Axel Johnson Group, a family-owned Swedish conglomerate with a long history in European trade and retail. This creates a deeply rooted Swedish profile for the brand, from its conceptual origin to its retail distribution.