Schätze des Orients Bulgur

Schätze des Orients is a specialized private label brand used by the discount retailer ALDI. The product shown is Bulgur, a grain specialty made from parboiled and cracked durum wheat which is deeply rooted in Middle Eastern cuisine.

Originally developed for the German market to broaden ALDI's ethnic food offerings, the brand is owned and managed by ALDI Süd and ALDI Nord. While the wheat may be sourced internationally, the final processing and packaging are typically handled by contract manufacturers within Germany. Both divisions of ALDI operate as independent entities but share several private label brands to streamline their supply chain and provide high-quality international specialties at a value price point.