Moroccanoil Curl Defining Cream

Moroccanoil is a global leader in oil-infused beauty, famous for its signature argan oil scent and turquoise packaging. The brand was founded after its co-founder, Carmen Tal, discovered the benefits of argan oil while traveling in Israel. Today, it has grown into a premium hair and body care empire available in luxury salons and high-end retailers worldwide.

The brand remains privately held by Moroccanoil Israel Ltd. While the argan oil itself is sourced from Morocco, the actual manufacturing of the finished products typically takes place in Israel, though some production lines are situated in North America to serve local markets. The company continues to operate from its dual headquarters in Israel and the United States, maintaining its status as an independent powerhouse in the beauty industry.