Qilive Total Clean electric toothbrush heads

Qilive is a private label brand primarily associated with the French retail giant Auchan. The brand specializes in high-tech appliances, household electronics, and personal hygiene tools, such as the electric toothbrush refills shown here. These 'Total Clean' heads are designed as cost-effective, universal alternatives compatible with major systems like Oral-B.

While the brand was born in France to serve the European market, the manufacturing of its electronic and plastic accessories is predominantly outsourced to specialist facilities in China. Ownership remains with Elo Group (formerly Auchan Holding), ensuring the brand remains an integral part of their budget-friendly yet quality-focused consumer electronics strategy globally.