Crivit Brake Pads

Crivit is a specialized private label brand focusing on sports and leisure equipment. It was developed specifically for the German discount retailer Lidl to provide affordable yet functional gear for cycling, fitness, and outdoor activities. The brand has gained popularity throughout Europe as a reliable option for amateur athletes and hobbyists.

The brand is owned by the Lidl Stiftung & Co. KG, which is part of the Schwarz-Gruppe (Schwarz Group). This multinational retail conglomerate manages the brand's entire lifecycle, from design to distribution. Because Lidl operates on a global scale, Crivit products—including these bicycle brake pads—are manufactured in various countries depending on the specific component and supply chain optimization, though many are produced in Asia or Eastern Europe.

Ownership of Crivit remains strictly under the Schwarz Group umbrella. As one of the largest retailers in the world, the parent company maintains high standards for its private labels, ensuring they are exclusive to Lidl stores and their online marketplace.