Salling Wholewheat Digestive

This product is a wholewheat digestive biscuit sold under the Salling brand, which is a private label brand belonging to the Salling Group. Salling Group is Denmark's largest retailer, originally founded as Jysk Supermarked in 1960 by Herman Salling. While the brand is quintessentially Danish, these specific biscuits are commonly manufactured in the Netherlands for the Scandinavian market.

The Salling Group is 100% owned by the Salling Foundations (Salling Fondene), ensuring that the company remains under Danish ownership and that a portion of the profits are returned to society through various philanthropic donations. The brand represents a range of high-quality grocery products across several categories in Danish supermarkets like Føtex and Bilka.