Made O'Meter
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Estathé is a prominent Italian beverage brand famous for its ready-to-drink iced tea, characterized by its real tea leaf infusion process. The brand was launched in 1972, positioning itself as a natural alternative to carbonated soft drinks. This particular variant is the peach-flavored version, known as 'Pesca,' which remains one of the most popular flavors in its domestic market.
The product is manufactured in Italy by the Ferrero Group, primarily at their production facilities in locations such as Alba. The packaging prominently features Italian text, highlighting the use of real tea infusion ('vero infuso di foglie di the') and 100% recycled material for its bottles, reflecting modern sustainability efforts.
Estathé is owned by Ferrero S.p.A., one of the world's largest confectionery and chocolate companies. While Ferrero has expanded globally with brands like Nutella and Kinder, Estathé maintains a dominant and iconic status within the Italian beverage industry, remains headquartered in Italy, and continues to be managed as a core part of the Ferrero beverage portfolio.
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