Qilive Electronics

Qilive is a private label brand belonging to the French retail giant Auchan. Launched in 2013, the brand was created to provide a comprehensive range of affordable, high-quality consumer electronics and home appliances, ranging from smartphones and televisions to kitchen appliances and personal care devices.

The brand focuses on technical innovation and reliability, with products designed to meet European quality standards. While the brand is French in origin and design, the actual manufacturing of the hardware is primarily outsourced to major production hubs in China and Turkey, as is common with many private label electronic brands.

As a subsidiary brand, Qilive is exclusively distributed through Auchan’s network of hypermarkets and digital platforms across Europe and international markets. The brand remains a key part of Auchan's strategy to offer competitive alternatives to Tier-1 electronics brands.