Made O'Meter
Discover where a brand or product originates
Founded in the late 1940s by three-time Wimbledon champion Fred Perry and Austrian footballer Tibby Wegner, the brand began with a simple sweatband before evolving into its most iconic product: the pique cotton polo shirt. The Laurel Wreath logo, inspired by the Wimbledon symbol, became a mark of British craftsmanship and athletic heritage. During the 1960s and 70s, the brand moved from the tennis courts to the streets, becoming a central uniform for various British subcultures, including mods and skinheads.
While the brand was born and remains headquartered in London, its manufacturing operations have expanded globally to maintain scale. Production typically occurs in countries such as China, Vietnam, Portugal, and Turkey, depending on the specific garment line. In 1995, the brand was acquired by a Japanese conglomerate, ensuring its continued global reach while protecting its distinct British identity.
Today, Fred Perry is owned by Hit Union Co., Ltd, based in Tokyo, Japan. The brand remains a staple in both the fashion and music industries, continuing to collaborate with designers and cultural icons while staying true to its original minimalist aesthetic and sportswear roots.
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