Zlatá Praha lager beer

Zlatá Praha is a traditional Czech lager brand that celebrates the heritage of Prague, often referred to as the 'Golden City.' The brand utilizes the Protected Geographical Indication (PGI) status for 'České pivo' (Czech Beer), which ensures that the product is brewed using specific local ingredients and traditional methods within the Czech Republic. The packaging prominently features the iconic Prague skyline and gothic architecture, emphasizing its cultural roots.

The brand is produced by the Staropramen Brewery (Pivovary Staropramen), which is the second-largest brewery in the Czech Republic. Founded in 1869, the brewery has a long history of exporting Czech beer culture globally. Today, the brand is part of the global portfolio of Molson Coors Beverage Company, which acquired Staropramen's parent group, StarBev, in 2012. This ownership allows Zlatá Praha to be distributed across various international markets while maintaining its manufacturing base in Prague.