L'Arbre Vert Souffle de Pureté concentrated fabric softener

L'Arbre Vert, which translates to 'The Green Tree', is a pioneering French brand known for specializing in ecological and hypoallergenic cleaning products. The bottle shown is their 'Souffle de Pureté' concentrated fabric softener, featuring lily of the valley and jasmine scents. The brand prides itself on using ingredients of natural origin and maintaining strict environmental standards.

The product features a 'Made in France' flag on the bottom right of the label, indicating that the manufacturing processes are centered in France, primarily at their production site in Saint-Benoît.

Originally founded in 1994 by the company Novamex, the brand has grown to become a leader in the green cleaning sector in Europe. In 2015, Novamex was acquired by Sodalis Group, an Italian multi-brand group specializing in personal and home care. Today, L'Arbre Vert remains a key brand under the Sodalis Group portfolio, continuing its legacy of eco-responsible manufacturing while benefiting from the international distribution network of its Italian parent company.