Felix food product

Felix is an iconic brand that holds a significant place in the culinary landscape of Northern Europe, particularly in Sweden and Austria. Originally founded as a vinegar factory by Herbert Felix in Eslöv, Sweden, in 1939, the brand rapidly expanded its catalog to include preserved vegetables, jams, and its now-famous ketchup which remains a household staple.

Today, the brand operates under different ownership structures depending on the region. In its home market of Sweden, Felix is owned by Orkla, a leading Nordic conglomerate. In Austria, the brand serves as a dominant force in the ketchup and sauce market under the local entity Felix Austria. The manufacturing process remains largely concentrated near its origins, with primary production facilities located in Eslöv, Sweden, ensuring that the legacy of high-quality vegetable-based food products continues into the future.