Oobli Sweet iced tea

Oobli is a pioneering brand in the beverage industry, recognized for being the first to bring sweet proteins into the mainstream market. Originally founded as Joywell Foods, the company rebranded to Oobli to focus on delicious, low-sugar refreshments that do not compromise on flavor. Their signature iced tea products are sweetened with fruit proteins (like brazzein) rather than traditional sugar or artificial sweeteners.

The brand's product development and corporate headquarters are based in the United States, where they lead the food technology sector in fermentation-derived protein sweeteners. Ownership remains with the innovative startup company, backed by venture capital investment, focusing on global health by reducing sugar consumption through biotechnology.

Oobli's manufacturing processes primarily occur in the United States to ensure high standards for their specialized protein-based formulations. As a leader in the 'sweet protein' revolution, the brand continues to expand its presence in the health-conscious retail space.