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Oobli is a pioneering food brand that specializes in the use of sweet proteins produced through precision fermentation. The brand focuses on creating low-sugar or no-sugar products that retain a high level of sweetness without the health drawbacks associated with traditional refined sugars or certain artificial sweeteners. Their 'sweet drops' and other products utilize proteins found in nature, such as brazzein, which are significantly sweeter than sugar by weight.
Founded in the United States, Oobli (formerly known as Joywell Foods) has focused on sustainable manufacturing and biotech innovation to disrupt the confectionery and beverage markets. By leveraging modern fermentation technology, the company aims to reduce global sugar consumption and improve public health outcomes through its science-backed approach to flavor.
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