Rosella Australian Vine Ripened Tomato Sauce

Rosella is one of Australia's most iconic and historic food brands, established in 1895. Originally founded by H.R. McCracken and T.J. Press in North Melbourne, it became a staple in Australian households, known particularly for its tomato sauce and soups. The brand's identity is deeply tied to its 'Proudly Australian Owned' status and its commitment to using 100% Australian-grown tomatoes.

After several changes in ownership over the decades—including being owned by international conglomerates like Unilever—the brand faced a period of receivership in 2013. However, it was rescued and returned to Australian hands when it was acquired by Sabrands Australia. Today, the product is manufactured in Australia, sourcing vine-ripened tomatoes from local farmers to maintain its heritage and quality standards. Sabrands continues to operate the brand as a private, family-owned entity based in Melbourne.