Tenderstem Broccoli

Tenderstem is a premium variety of broccoli characterized by its long, succulent stems and delicate florets. It was originally developed in Japan during the early 1990s as a natural hybrid between conventional broccoli and Chinese kale (gai lan), creating a vegetable that is entirely edible from tip to stem with a sweeter, more peppery flavor प्रोफाइल than traditional broccoli.

While the brand is globally recognized, the product is cultivated year-round in various regions to ensure continuous supply. Major production hubs include the United Kingdom, Spain, and Kenya, with specific growing locations shifting seasonally. The brand is strictly managed through a licensing model, ensuring that only approved growers who meet specific quality standards can use the trademarked Tenderstem name.

The global rights to the brand are held by Sakata Seed Corporation, a major Japanese seed company, though it is marketed under different names internationally, such as Bimi in mainland Europe and Broccolini in the United States and Australia. In the UK and Ireland, the brand is managed by Coregeo Ltd, which oversees the marketing and distribution of this high-value produce category.