Primal Mashed Potato Snack

Primal Mashed Potato Snacks are produced by the Estonian company AS Balsnack International Holding. The brand focuses on crunchy, potato-based snacks often found in a flat, rectangular format.

The brand originates from Estonia, where Balsnack was founded in 1992. It remains a family-owned business and has become the largest potato chip producer in Estonia. While the manufacturing is primarily centralized in Estonia for quality control and local distribution, the products are exported to over 50 countries worldwide.