Solevita Fruit Juice

Solevita is a private-label brand exclusively developed for the German discount supermarket giant, Lidl. The brand offers a wide range of fruit-based beverages, including 100% juices, nectars, and juice drinks, often fortified with various vitamins to appeal to health-conscious consumers. Because it is a private label, the manufacturing is handled by various third-party bottling companies across Europe, though a significant portion of the production, especially for the Central European market, takes place in Germany.

One prominent manufacturer for Solevita is Niederrhein-GOLD Tersteegen GmbH & Co. KG, based in Moers, Germany. This allows the brand to maintain high logistical efficiency and adhere to European food safety standards while keeping costs low. As a core part of Lidl's internal brand portfolio, Solevita is distributed globally throughout Lidl’s extensive retail network, which spans over 30 countries. The brand's ownership remains tied to the Schwarz Group, ensuring it remains a staple of the retailer's 'high quality at a low price' value proposition.