Made O'Meter
Discover where a brand or product originates
Founded in 1989 in Taipei, ASUS began as a small motherboard manufacturer and has grown into a global technology leader. The brand name is derived from Pegasus, the winged horse of Greek mythology, symbolizing strength and creative spirit. Over several decades, the company has expanded its portfolio from internal computer components to a vast array of consumer electronics, including high-end gaming hardware under the ROG (Republic of Gamers) sub-brand.
ASUS is a multinational public company that maintains its own production facilities while also utilizing a global supply chain. While high-end engineering and design remain centered in Taiwan, the majority of mass production occurs in mainland China and increasingly in parts of Southeast Asia. The company remains an independent entity traded on the Taiwan Stock Exchange, representing one of the most significant success stories in the Taiwanese technology sector.
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