Wiejskie Ziemniaczki Masło z Solą

Wiejskie Ziemniaczki is a popular Polish potato chip brand, marketed under a name that translates to "Country Potatoes." The brand emphasizes a traditional, rustic image by using potatoes sourced from local Polish farmers and traditional seasoning profiles, such as butter with salt (Masło z Solą).

The brand was originally developed in Poland to target the domestic market's preference for thick-cut, authentic-tasting snacks. Today, it is part of a major international snack portfolio. While the brand maintains a very strong local identity and continues to manufacture primarily in Poland to ensure the freshness of its regional ingredients, its ownership belongs to a leading European snack food group.