Made O'Meter
Discover where a brand or product originates
Sage is a premium brand of domestic kitchen appliances that is renowned for its high-end espresso machines and innovative countertop tech. The brand was launched specifically for the European market to represent the products of the Australian company Breville Group Limited. While the designs and engineering are developed by specialists in Sydney, Australia, the physical manufacturing is primarily outsourced to specialized production facilities in China to maintain global distribution scales.
The ownership of the Sage brand remains with Breville Group Limited, an Australian public company listed on the Australian Securities Exchange (ASX). Because the 'Breville' trademark was sold off in Europe and the UK to other entities decades ago, the Australian parent company operates under the 'Sage' identity in these regions to maintain control over its premium product line. Today, the brand is a global leader in the 'third wave' coffee movement, providing cafe-quality machines for home use.
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