Alberto Balsam Juicy Green Apple Shampoo

Alberto Balsam is a long-standing British hair care brand known for its affordable range of fruit-inspired products. The brand was originally created by the Alberto-Culver Company in the United States, but it became a staple of the UK high street and supermarket shelves.

Historically, the brand was part of the Unilever portfolio for many years. However, in 2021, Unilever announced a spin-off of several beauty and personal care brands into a separate entity called Elida Beauty. By early 2024, the investment firm Yellow Wood Partners successfully completed the acquisition of Elida Beauty from Unilever. This transition marks a significant shift in ownership, moving the brand from a multinational consumer goods giant to a focused private equity-backed beauty portfolio. While the brand holds a strong British heritage, this specific bottle indicates manufacturing in Egypt, reflecting the global nature of modern supply chains.