ZSYF Retinol Pore Refining Serum

ZSYF is a skincare brand primarily focused on budget-friendly anti-aging and facial treatments. The product shown is their Retinol Pore Refining Serum, which features a prominent '77%' branding and Korean characters (서울 - Seoul) on the label, a common marketing strategy known as 'K-beauty styling' used to associate the product with South Korean skincare trends, despite the brand being of Chinese origin.

The brand is owned and manufactured by Chinese cosmetics companies that specialize in high-volume production for international e-commerce platforms like AliExpress and Amazon. While the packaging evokes a South Korean aesthetic, the manufacturing and brand ownership are based in mainland China, specifically targeting the global market for affordable retinol-based skincare solutions.