Bolletje Krokante Proteïne Muesli

Bolletje is one of the most iconic bakery and snack brands in the Netherlands, founded in 1867 in Almelo. Originally starting as a local bakery, it became famous nationwide for its 'Beschuit' (Dutch rusk). This specific product is a crunchy protein muesli, part of their modern health-oriented breakfast line designed to be high in protein and low in sugar.

The brand has remained deeply rooted in Dutch manufacturing, with its main production facilities still located in Almelo and Heerde. While it was a family-owned business for much of its history, the ownership shifted in the early 21st century to maintain its competitive edge in the European market.

Currently, Bolletje is owned by the German food group Borggreve. Despite the international ownership, Bolletje continues to operate as a distinct brand with a focus on traditional Dutch recipes and local production standards, ensuring that the 'Dutch character' of the product remains intact for consumers in the Benelux region.