Medela Štrudle Mixed Fruit

Medela Štrudle are iconic soft biscuits filled with fruit jam, originating from Vrbas, Serbia. The brand is deeply rooted in the Yugoslav-era culinary tradition and has remained a popular snack across the Balkan region for decades. The 'Štrudla' (Strudel) is their signature product, known for its thin, soft dough and high fruit content.

Today, the brand is owned by the Serbian company Medela a.d. Vrbas, which is part of the larger business system Invej. The manufacturing facility remains in Vrbas, utilizing local recipes and production standards that have been refined since the mid-20th century. While the product is most prevalent in the Balkan markets, it is exported internationally to various European and global markets.