Amika hair care

Founded in 2007 in Brooklyn, New York, Amika emerged as a professional hair care brand known for its vibrant, artist-inspired packaging and the use of sea buckthorn berry across its product line. The brand was built on a philosophy of inclusivity and high-performance efficacy, quickly expanding from salon-exclusive tools to a full range of shampoos, conditioners, and styling treatments.

In 2022, a majority stake in Amika was acquired by Bansk Group, a private equity firm that specializes in consumer brands. While the brand maintains its creative roots in New York and emphasizes clean, cruelty-free formulations, its manufacturing reaches across global facilities to meet international demand. The brand continues to be a major player in the prestige hair care market, often associated with its sister brand, Eva NYC.