Aveda Botanical Repair Strengthening Overnight Serum

Aveda is a leader in the plant-based beauty and hair care industry. Founded in 1978 in Minneapolis, Minnesota, it was established by Horst Rechelbacher, who was inspired by the principles of Ayurveda to create high-performance botanical products. The brand is well-known for its commitment to environmental responsibility, being a pioneer in using 100% post-consumer recycled packaging and manufacturing with renewable energy.

In 1997, Aveda was acquired by the Estée Lauder Companies, a global powerhouse in the beauty sector. While it remains a subsidiary of Estée Lauder today, Aveda maintains its distinct brand identity centered around holistic wellness and sustainable practices. Most of its manufacturing occurs at its primary facility in Blaine, Minnesota, which operates on solar and wind power, though some components may be sourced globally.