Wella Professionals Hair Care

Wella Professionals is one of the most iconic names in the global salon industry, boasting a history that dates back to 1880. Founded by Franz Ströher in Germany, the brand initially specialized in tulle used for wigs before pivoting to permanent wave technology. Over the decades, Wella became a pioneer in professional hair coloring and salon-exclusive treatments, establishing its reputation as the world's leading salon color brand.

The brand's ownership has undergone significant transitions in the 21st century. After being owned by Procter & Gamble and later Coty Inc., Wella Professionals is now the flagship brand of Wella Company. This standalone entity was formed when the investment firm KKR acquired a majority stake in several beauty brands from Coty. Today, Wella continues to lead through scientific innovation, partnering with major global events like the F1 Academy to promote women's careers in professional industries.