Redken Haircare

Founded in 1960 by Hollywood actress Paula Kent and her hairdresser Jheri Redding, Redken revolutionized the professional salon industry by introducing the scientific concept of pH-balanced haircare. The brand's foundation is built on the 'Protein + Moisture + Acidic pH = Healthy Hair' formula, which pioneered the use of protein-based technology to treat hair from the inside out.

Originally established in California, the brand's identity became synonymous with New York City after it was acquired and its headquarters were moved to 5th Avenue. Redken's professional-grade products, including the iconic Shades EQ hair color, are developed through rigorous scientific research and are primarily manufactured in the United States, though global distribution often involves production facilities in other regions.

Since 1993, Redken has been a key brand within the L'Oréal Professional Products Division. Under L'Oréal's global ownership, Redken continues to lead the market as a prestige, trend-setting brand that bridges the gap between scientific innovation and high-fashion runway aesthetics, maintaining its status as a staple in professional salons worldwide.