Göteborgs Kex Ballerina Choco Bar

Ballerina is one of Sweden's most iconic biscuit brands, originally launched by Göteborgs Kex. The product shown is a chocolate-coated snack bar variant of the classic Ballerina cookie. The brand features the 'Kex-Olle' character on its packaging, a mascot long associated with the heritage of the Kungälv-based bakery.

While the brand has its roots in Kungälv, Sweden, the current owner, Orkla, has consolidated its production. In recent years, production for many Göteborgs Kex products, including Ballerina, transitioned from the historic Kungälv factory to a modern production facility in Adaži, Latvia, to optimize the supply chain. Despite this geographic shift in manufacturing, the brand remains a staple of Swedish fika culture and is managed by Orkla Confectionery & Snacks Sverige.