Three Squirrels Shredded Crab Willow snack

Three Squirrels is a major Chinese snack brand known for its heavy investment in e-commerce and its distinctive cartoon squirrel mascots. The product shown is a 'Shredded Crab Willow' (Shou Si Xie Liu), which is a surimi-based savory snack designed for convenient, on-the-go consumption.

Originally founded in Wuhu, China, the brand has grown from a startup into one of the largest snack food companies in the country. They specialize in nuts, dried fruits, and processed snacks. The manufacturing takes place primarily in China, leveraging domestic production facilities to supply both their massive online presence and physical retail locations. The brand remains under the ultimate ownership of Three Squirrels Inc., which is headquartered in China.