Three Squirrels Spicy Beef Jerky

Three Squirrels is a massive Chinese e-commerce food brand specializing in nuts, snacks, and dried meat products. Founded in 2012, it quickly became one of the most successful 'internet-native' snack brands in China.

The brand's manufacturing is primarily centered in China, utilizing a large network of supplier factories while overseeing quality control through its own logistics and digital standard systems. The company went public on the Shenzhen Stock Exchange, transitioning from a startup to a major player in the global snack market.

Ownership remains with Three Squirrels Inc., led by founder Zhang Liaoyuan. The packaging features the iconic three cartoon squirrels, which are central to the brand's 'cuteness culture' marketing strategy that appeals strongly to younger consumers.