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Morrisons Extra Virgin Olive Oil is a private-label product offered by Wm Morrison Supermarkets, a well-known British grocery retailer. This specific oil is marketed as a 'Blend of Olive Oils of European Union Origin,' which indicates that the olives are typically sourced and processed from multiple Mediterranean countries, such as Spain, Italy, and Greece, to maintain a consistent flavor profile and price point.
Technically, the product is packaged specifically for the UK market. The Morrisons brand itself was founded in Bradford, England, in 1899 by William Morrison. Today, while the brand remains deeply rooted in British retail culture, the ultimate ownership of the company has transitioned to American private equity firm Clayton, Dubilier & Rice (CD&R), which acquired the supermarket chain in 2021.
The oil is designed as a versatile pantry staple suitable for dressings, salads, and cooking, reflecting the brand's commitment to providing quality everyday essentials under their own label.
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