Slazenger apparel

Slazenger is one of the world's oldest and most established sporting brands, with a heritage dating back to 1881. Originally founded in the United Kingdom by brothers Ralph and Albert Slazenger, the brand first rose to international prominence for its high-quality rubber sporting goods. It is perhaps most famously associated with the Wimbledon Tennis Championships, having provided the official match balls for the tournament since 1902.

Over the decades, the brand expanded from racket sports into golf, cricket, and field hockey. While the brand originated as a premium British manufacture, production is now globalized. Today, Slazenger apparel and equipment are manufactured across multiple countries, primarily in Asia (such as China, Bangladesh, and Cambodia) and parts of Europe, depending on the specific product line and regional distributor.

Global ownership of Slazenger has changed hands several times. It was previously part of the Dunlop Slazenger group, which was acquired by Sports Direct International (now Frasers Group) in 2004. As of 2026, the brand remains under the flagship ownership of Frasers Group PLC, which manages it as a key value-driven athletic brand within its extensive retail portfolio. The brand continues to be a staple in the UK market while maintaining a global presence through various licensing agreements.