Morrisons Frosted Flakes

Morrisons Frosted Flakes is a private-label breakfast cereal produced for the British supermarket chain Morrisons. This product consists of sugar-coated (frosted) toasted corn flakes, designed to compete with major international cereal brands by offering a value-oriented alternative to consumers in the United Kingdom.

As a store-brand product, it is manufactured specifically for Wm Morrison Supermarkets Limited. While Morrisons produces many of its own fresh food items through its unique vertically integrated supply chain, its dry grocery items like cereal are typically produced by specialized manufacturing partners located within the United Kingdom to ensure freshness and logistical efficiency.

The brand is owned by Morrisons, a quintessentially British supermarket founded in 1899. Following a major acquisition in 2021, the ultimate owner is the American private equity firm Clayton, Dubilier & Rice (CD&R), which took the company private. Despite the American ownership, the brand remains headquartered in Bradford, West Yorkshire, and operates as a cornerstone of the UK retail landscape.