Curlsmith Curl Conditioning Oil-In-Cream

Curlsmith is a premium haircare brand specifically formulated for curly, wavy, and coily textures. Founded in 2017 by Michal Berski, the brand gained rapid popularity by combining gourmet food-grade ingredients—like kitchen staples—with dermatological science to create "clean" formulas that avoid sulfates, silicones, and mineral oils.

Initially built as a community-focused direct-to-consumer brand in the United Kingdom and the United States, its success led to a major acquisition. In 2022, the brand was acquired by Helen of Troy Limited for approximately $150 million. Today, Curlsmith operates as a key prestige brand within Helen of Troy's Home & Outdoor segment, benefiting from a global distribution network and enhanced research and development capabilities. While the brand has roots in the UK, its products are manufactured in various locations, including Italy and North America, to serve its global customer base.