Saskia Classic sparkling mineral water

Saskia mineral water is a prominent private label brand exclusively sold by the German supermarket giant Lidl. The brand is deeply integrated into the Schwarz Group's vertical supply chain, specifically manufactured by MEG (Mitteldeutsche Erfrischungsgetränke GmbH & Co. KG), which is a subsidiary of the Schwarz Produktion division.

The brand's origin is rooted in Germany, with the product in the image being produced at the MEG Weißenfels facility, as indicated by the address on the label. Saskia is widely recognized for its 'Kreislaufflasche' (circular bottle) initiative, highlighting a commitment to using 100% recycled PET, which is reflected in the branding and the 'Einwegpfand' deposit system displayed. The brand represents a significant example of a retail group controlling the entire lifecycle of a product, from mineral spring sourcing and bottling to distribution and recycling.