Doggy Original dog food

Doggy is one of Sweden's most iconic pet food brands, with a history rooted in Vårgårda, Västergötland. Since 1903, the brand has focused on creating nutritious food for dogs using Swedish ingredients. The 'Original' variety shown is produced in their local kitchen in Vårgårda, adhering to high Swedish standards for pet food quality and sustainability.

The brand is owned by Doggy AB, which was previously known as Lantmännen Doggy. In 2015, the company was acquired by NDX Group. In 2020, Doggy AB became part of the Cinven-backed group, but as of 2023-2024, it is under the umbrella of Partner in Pet Food (PPF), a leading European pet food manufacturer. This ownership ensures the brand maintains its Swedish heritage while benefiting from a large European distribution network.