Gauloises Liberté (Blue or Red) Cigarettes

Gauloises is an iconic brand of cigarettes that originated in France in 1910. Known for its distinct flavor and strong cultural associations with French identity, the brand was originally produced by the French state monopoly SEITA.

Today, Gauloises is part of the global portfolio of Imperial Brands. While the brand remains quintessentially French in origin, manufacturing for the European market, particularly for products sold in Germany (as identified by the German health warnings on the packaging), is largely handled at facilities in Germany. The brand has transitioned from its original high-strength dark tobacco roots to contemporary 'Liberté' versions which include various blends like Blondes (Blue and Red) to suit modern international tastes and regulatory standards.