Malaco Kick Sea Salt Soft Liquorice Toffee

Malaco Kick is a classic soft liquorice toffee that has been a staple in the Nordic confectionery market for decades. Originally known as 'Käck' in Sweden starting in 1954, it was later rebranded to 'Kick' to harmonize the brand across international markets. The product shown is the 'Sea Salt' variant, combining the brand's signature chewy liquorice texture with a modern salty flavor profile.

The brand Malaco, which was established in 1934, is part of the extensive portfolio of Cloetta. While Cloetta is a company with deep Swedish roots, its manufacturing operations are international. Malaco Kick products are primarily manufactured in Slovakia at Cloetta's modern production facility in Levice. Ownership of the brand rests with Cloetta AB, a leading confectionery company in Northern Europe that is listed on the Nasdaq Stockholm exchange.