La Vie en Rose Lingerie

La Vie en Rose is a leading Canadian specialty retailer or lingerie and sleepwear, catering primarily to women aged 25 to 52. Founded in 1985, the brand has grown into a dominant force in the intimate apparel market, offering a wide range of products including bras, panties, sleepwear, loungewear, and swimwear.

While the brand's design and conceptual work are rooted in Canada, its manufacturing is offshore, primarily across various countries in Asia to ensure a diverse and scalable supply chain. Since its acquisition in 1996 by François Roberge, the company has expanded significantly, now operating hundreds of locations across Canada and establishing a strong international presence through a network of boutique franchises in several countries.